A large private candy company – has selected our Let’s Plan™ application (Trade Promotion Management for Salesforce CRM) to manage 2011 trade promotion events and budgets. The selection was made to support the initiative to move away from data being housed in separate Excel spreadsheets. With Let’s Plan™, our client was able to centralize their data and provide instant real-time reporting all through the use of the clean and simple user interface.
Director of Trade Management at the company stated the following:
“The ease of use has dramatically improved our ability to provide Trade transparency at a much higher than ever before. In addition, the field teams have been highly engaged and working diligently with the tool.”